Guest post from Toushka
There is a lot of talk in the blogosphere at the moment and I’m sure your reader is full of posts about it. Money. Money for blog.
The mummy blogging phenomenon has taken off in Australia, and like anything good it is being criticised. There are as many opinions as there are bloggers, and that is the beautiful thing about blogging because if we all had the same opinion then companies wouldn’t be paying us the big medium bucks to share our unique opinion with our readers.
There are several schools of thought on the matter and I will talk about two of them. The first one is the school of “get while the getting’s good.” Like any phenomenon, it will not last forever and also, while it lasts, your blog may not always be flavour of the month. Can you afford to turn your nose up at offers and then regret it later? Blog Blog Blog and Take Take Take. Money in the bank and money for jam. Especially if your blog is about jam.
The other school of thought is the “Stop being such a greedy sell out”. This school has two levels: the level that believes that all advertising is bad and you should just blog for the love of writing and the connections and self expression. The other level believes that some advertising is a good thing but too much is a bit whorey and ruins the voice of your blog and hurts the reputation of the whole mummy blogging community. Man.
I have been on the P&C at both schools because I am as fickle as fashion and sometimes even border on hypocrisy.
So after a lot of twitter chat and deep thought these are the values I have settled on when it comes to the selling out debate. We are all individuals and can do whatever the hell we like and need to do what’s good for us and for our families. When seeking advice, remember that other bloggers can tell you what they would do but not what you should do. What works for one blogger may not work for you. Likewise, what works for you may not work for another blogger. Do not try to tell someone else not to take a job because it doesn’t pay enough. There is no industry standard because there are too many variables. Sometimes I blog for free product, because I like the product. I don’t need money all the time.
Good value means different things to different bloggers. If you get an offer that sounds good to you, take it. Don’t worry about what the blog next door is doing, you have different reader numbers, a different reach and different voices. Money is nice but keep in mind the other benefits you get out of posts. Traffic is one of those. I still get traffic from a movie review I did eight months ago. I hated that movie but my son loved it. I got to keep the DVD and run a giveaway for my readers. Now when you search for that movie in google, my blog is on the first page. If you are interested in the long term money making abilities of your blog then traffic is important. If you run giveaways on your blog and want lots of comments and entries, then make sure you support the giveaways on other blogs.
As a community we can support each other and keep the phenomenon alive for as long as possible. Don’t get snippy about “why wasn’t I offered that review or opportunity” Tall poppy syndrome or a woe is me attitude is not attractive. Most importantly, make your own choices and don’t look down on another bloggers choices. Whether that be to monetise, advertise, strategise or not. To get sponsored for an event or not. To jump on a blogging bandwagon or not. If you are truly happy with what you are doing with how you manage your blog, then it shouldn’t matter what anyone else is doing. Have conversations about it out of curiosity not contempt.
Toushka Lee is a mum of two who blogs at Toushkalee.com. She sells out on such a regular basis that if you go to her blog right now there is probably a giveaway attached to a sponsored post. Don’t forget to click on the ad in her sidebar.